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Mercedes Benz : Chicken

Mercedes Benz has launched “Chicken”, a brilliant TV commercial featuring Rhode Island Red chickens dancing to the sounds of “Upside Down” by the legendary Diana Ross. What makes this TV spot memorable is the Riverdance effect. While the chickens’ bodies move to the groove, their heads remain steady throughout Mercedes brings the tie-in, stability at

WordPress now powers 18.9% of the Web and has over 46m downloads: founder Matt Mullenweg

Automattic founder Matt Mullenweg laid out his vision for his company’s blogging platform today in a presentation at its WordCamp San Francisco conference. Called the “State of the Word”, Mullenweg spoke about the progress WordPress has made, highlighted its upcoming WordPress 3.6 release, and shared additional statistics. There are 46+ million downloads of WordPress and

GlobalWebindex Study for 2013: 9 social media facts and figures

Social networks are embedded in our lives. To put that in some perspective it is worthwhile from time to time to see what the social media landscape looks like and review the latest social media facts, figures and statistics. The latest GlobalWebindex Study for 2013 shows that social networks are not all about English speaking media. Large

The gravity-defying house

Dalston House Art Argentine artist Leandro Erlich has created a piece of art that demands a second look.  With people seemingly hanging from windows children climbing on cornices it’s no surprise that this caught the eye of passers-by in Dalston, London. - by Mike Robinson MSN

Former FBI sketch artist exposes the ugly truth behind Dove’s “Real Beauty Sketches”

“Beauty is truth, truth beauty,—that is all Ye know on earth, and all ye need to know.” ~John Keats, Ode to Grecian Urn Reductress is a magazine that tells the stories of real women, written by real women, for other real women who like to read about women. Now Ms Megan Meadows of Reductress tells us

5 tips for exceptional Facebook engagement

Every minute, 684,478 pieces of content are shared on Facebook . So the act of setting up a Facebook Page and publishing it for the world to see doesn’t automatically send customers running to engage with your brand. Engagement strategies should be tried and tested over a period of time. Mari Smith of Social Media Examiner  offers these five

Google’s Matt Cutts on advertorials

Google’s head of search spam, Matt Cutts, posted a new video on YouTube clarifying Google’s stance on advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Google’s Cutts wanted to make it clear that it is against Google’s Webmaster Guidelines for webmasters and

Lenovo Yoga 11S : The Silhouettes

It’s safe to say that Lenovo’s advertising  campaign for its Yoga 11S is unlike any other for a PC-type device. The only product feature touted in the ad is its ability to switch from laptop to tablet. That feature is demonstrated in silhouette as members of a dance troupe — called The Silhouettes, obviously  – morph their

The myth of fair value: Noboby went for the cheapest option

We don’t like feeling cheap, and we don’t like feeling duped. Since we’re not sure what things are worth, we shy away from prices that appear too high or too low. Stores can employ our bias for moderation against us. Here’s a great story: People were offered two  kinds of beer: premium beer for $2.50 and

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AWARDS

Under the able stewardship of Jake, the agency has clocked over 40 national & international awards in various categories. The agency came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
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