How marketing co-opted yet another musical genre that used to be cool By David Griner Kmart: Back to School (2012) Track: “Phunkshock” by Matroda Is this the death knell of dubstep? This is actually one of the better dubstep tracks used in ads. But it’s hard to believe there can still be anything hip or underground about
McCann Worldgroup, the American ad agency that shockingly won the ad account of the 2012 London Olympics in 2009, notoriously defeating Britain’s WPP Group, led by Sir Martin Sorell, bids a fond (and fun) farewell to the Games with this full-page ad in today’sTimes and Daily Telegraph. McCann handled advertising, promotion, PR and digital communications in what is believed
Having done a bit of competitive running back in the day, we know the importance of light footwear. But at a certain point, how much does it really matter? After all, shoes just aren’t all that heavy when compared to the foot and the muscle to which they are attached. Especially the foot and muscles
Yes. Great copywriting is one of the easiest ways to dramatically increase sales so don’t miss an opportunity to give your business a boost and follow these top tips. 1. Know your product or service If you’re copywriting for your own business then writing about your product or service is easier as you’ll have an
British-born David Ogilvy was one of the original, and greatest, “ad men.” In 1948, he started what would eventually be known as Ogilvy & Mather, the Manhattan-based advertising agency that has since been responsible for some of the world’s most iconic ad campaigns. The fascinating letter below, written by David Ogilvy in 1955 to a
I found this video to promote the Dallas ADDYs quite funny.
Adidas is known as “the mark of three stripes.” In this campaign by Wong Doody for the footwear giant, it was a natural icon to leverage in point of sale and print . Circa 2001.
After the success of last season’s Tweetwalk, Burberry is sharing images of key looks with its followers on Twitter before the models hit the catwalk. Only this time some of those images will arrive in the form of animated GIFs. Burberry has been looking into the technology behind cinemagraphs, looping animations on a still background like the
To promote its latest game, Scrabble Trickster, the iconic word game and its ad agency Duval Guillaume Modem, createdTwitterScrabble. Participants are challenged to log in with Twitter and write the highest scoring ‘Scrabbletweet’ in 100 random characters. Every day, the highest scorer wins a Scrabble Trickster game. (via Creativity.)
A new spot from the General Motors brand and director Jason Reitman features a gang of age-ambiguous young couples—are they teens? twentysomethings?—arriving in their ride at some middle-of-nowhere lake, where they strip to their skivvies and dash into the water. After a playful bout of splashing and holding hands, etc., they emerge, shivering, to discover