Celebrity
Does celebrity branding always work?
Many celebrity endorsements fail because they identify a celebrity they like in an emotive and un-researched manner, and then try to create advertising to force-fit the celebrity into the creative concept.Often, the finished advertising is at best contrived, and often, simply laughable.At the end, the brand suffers from a mismatched concept and celebrity, and millions
Under the able stewardship of Jake, the agency has clocked over 40 national & international awards in various categories. The agency came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
