Media Innovation
Put your hand up a skirt
To launch axefantasy.com, this mousepad was placed in Internet cafes. (I am not sure which country, so if anyone knows please feel free to post.)
Advertising on coffins
Fantasy coffins, meticulously detailed and modeled after objects of significance to the deceased, are an important aspect of the burial ritual, practiced by the Ga and other coastal Ghana communities.From Arts On The Point.Would you suggest branded coffins to your client?
URL bar as advertising vehicle
This has been out for a few weeks now, but it shows a fantastic use of the URL bar from German car rental company, Sixt. Unfortunately you can’t see it outside of Germany, but there is a video of the campaign below.For the full case study, see CMDglobal.com
Under the able stewardship of Jake, the agency has clocked over 40 national & international awards in various categories. The agency came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
