Copywriting

So you’ve started your own business, you’re ready to tell the world about yourself on your website. You sit down and prepare to write your About Us page and it goes a little something like this… “I am based in Sheffield and have worked here since 2002. In 2002 I set the business up as

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example. My

  Credit: Wasim Raja on Flickr Throughout my career, I’ve had three freelancing phases interspersed between staff positions. The first time, I edited with a red pencil on hard copy, jotted queries on sticky (Post-it) notes attached to the margins, typed out my style sheets and invoices on a typewriter, and mailed them along with