Online Marketing

After the success of last season’s Tweetwalk, Burberry is sharing images of key looks with its followers on Twitter before the models hit the catwalk. Only this time some of those images will arrive in the form of animated GIFs. Burberry has been looking into the technology behind cinemagraphs, looping animations on a still background like the

Networking events can be nerve-wracking. You’re in a room with a bunch of people you don’t know and you have to make conversation or risk looking like a wallflower. But just because networking events can make you uncomfortable or nervous doesn’t mean you shouldn’t attend. On the contrary—it can be great practice. Here are some

  Credit: Wasim Raja on Flickr Throughout my career, I’ve had three freelancing phases interspersed between staff positions. The first time, I edited with a red pencil on hard copy, jotted queries on sticky (Post-it) notes attached to the margins, typed out my style sheets and invoices on a typewriter, and mailed them along with

‘Parallel Lines’, is part of a new, global campaign to promote the unique cinematic viewing experience offered by Philips’ range of TVs and is a follow up to the internationally acclaimed and award winning Carousel short film developed for the launch of the Philips Cinema 21:9 TV. For the project, Philips selected a single unifying

Like that trick where you pull the table cloth out from under the dishes? Then you’ll love this viral video from BMW that makes you believe its “zero to 100km/h (62 mph) in just 2.9 seconds” claim.

The Start Thinking Soldier campaign by the British Army provides a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do?”. Thinking on

This has been a transitional year, partly spent recovering from the trauma of the Great Recession and partly spent adjusting to shifts in power in the marketing industry. Everyone from brands and advertising agencies to their employees have been reeling from one change after another. One of the many unsettling aspects was the rise of

Ikea Malmö moved from their old boring building in the outskirts to a shiny new one near the Svågertorp train station. The new Ikea is much larger, recycles everything, and uses only green electricity to boot in order to become the first Ikea with the smallest carbon footprint. In order to attract people to Ikea,

Here’s the full video from the WireDrive-sponsored, Blog Out Loud, “Belong: Building a Blog Community” event. It features a series of industry panelists discussing the practice, merits and value of blogging and using social media. Here are some things we discussed: Why blogging and social media channels are essential for your business How to set up a