Account Planning

In the course of your freelance business you may be asked to do a concept presentation for your more complex projects. A concept presentation is a pre-development or planning phase where you show your client a prototype or draft of what you’re going to deliver. If you’re a freelance web designer, a design concept presentation is often

No matter what kind of business you are in, you need a way to accept payment from your clients. Out of all the payment options available, how do you choose the right one? Being able to collect credit card payments is key. While some of your clients will still prefer to pay by check, many

Charming ad character now insipid By Tim Nudd Progressive Insurance is surely longing for the days when the Internet’s most pressing question about its spokeswoman Flo waswhether she is hot or not. Matt Fisher’s devastating Tumblr post about the death of his sister, a Progressive customer, in a car accident—and his claim,though the company denies it (UPDATE: which Fisher insists, once

Small act of customer service reaps huge rewards By Tim Nudd Given all the rubbernecking at ChapStick-style social-media fails,and all the hijacking of corporate crowdsourcing efforts, it’s tempting to see the Internet as a sea of sharks always out for brand blood. But the truth is, millions of people on Facebook are hungry for a feel-good story, and ready to

Brazil’s Tatíl Design tells story of its creation By Tim Nudd  The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a logo that couldn’t be more opposite of London’s—one that’s pure flowing joy. In the video below, Brazil’s Tatíl

How marketing co-opted yet another musical genre that used to be cool By David Griner Kmart: Back to School (2012) Track: “Phunkshock” by Matroda Is this the death knell of dubstep? This is actually one of the better dubstep tracks used in ads. But it’s hard to believe there can still be anything hip or underground about

McCann Worldgroup, the American ad agency that shockingly won the ad account of the 2012 London Olympics in 2009, notoriously defeating Britain’s WPP Group, led by Sir Martin Sorell, bids a fond (and fun) farewell to the Games with this full-page ad in today’sTimes and Daily Telegraph. McCann handled advertising, promotion, PR and digital communications in what is believed

The Pizza Hut app for iPhone makes ordering pizza, pasta and wings easy, fast and fun. Go ahead. Play with your food.

Zingolo is the fourth Cadbury spot from Fallon London under the Glass and a Half Full Productions banner. It trumpets Cadbury’s long history of using cocoa beans from Ghana and its recent fair trade certification. The spot is a promo for the track Zingolo and features Ghanaian musical artist Tinny, as well as the Ghana-based

We’ve all faced the challenge of exchanging messages with people we’ve never met in person: Face to face working in an office, the 50 year old businessmen expected a certain degree of presentation. When I went freelance, talking to people online was completely different. I was not sure how to correspond. Emails and social messages,