PPC
When does a click lead to sales?
As bruising battle breaks out over invalid and fraudulent clicks, advertisers and marketers are asking, “When is a click not a click?”To my mind, the question should be, ‘When does a click lead to sales?”Yes, the S word.Sales.Isn’t this what most clients ask the oft-maligned conventional advertising agencies?Why can’t marketers hold Internet publishers, search engine
How to create targeted text ads
Include keywords in your ad text (for keyword-targeted ads).Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your ad group, the keyword will appear in bold in your ad text. Also, users
Under the able stewardship of Jake, the agency has clocked over 40 national & international awards in various categories. The agency came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
