SOCIAL MEDIA

Surprising new findings suggest an individual will remember a Facebook post longer than they’ll retain the memory of human face or a sentence in a book. Experts believe the findings demonstrate how our memories favor natural, spontaneous writing over polished, edited content. This acknowledgement could have wider implications for the worlds of education, communications and

Every marketer and copywriter should read Kevin Dutton’s book Flipnosis: The Art of Split-Second Persuasion as it contains hundreds of insights into persuading people into doing exactly what you want. Dutton’s book includes examples of social proof (also known as social influence) in action and this theory can be applied to successful copywriting and marketing campaigns. According

Writing Effective Tweets in 100 Characters How long is the perfect Tweet? You only have 140 characters to play with and if you’re adding a URL, hash tags, @s or a request for a retweet, you don’t have much space left. According to a recent whitepaper by Buddy Media entitled ‘Strategies for Effective Tweeting: A Statistical Review’, less

A low-cost web platform called Treater now lets Facebook friends buy each other instant gifts that can be retrieved at local cafes, bars and establishments. You can already buy your pals cups of coffee with the Dunkin’ Donuts App. With Treater, the list of gifts that can be instantaneously redeemed with a smartphone grows to include games of bowling,

Charming ad character now insipid By Tim Nudd Progressive Insurance is surely longing for the days when the Internet’s most pressing question about its spokeswoman Flo waswhether she is hot or not. Matt Fisher’s devastating Tumblr post about the death of his sister, a Progressive customer, in a car accident—and his claim,though the company denies it (UPDATE: which Fisher insists, once

Small act of customer service reaps huge rewards By Tim Nudd Given all the rubbernecking at ChapStick-style social-media fails,and all the hijacking of corporate crowdsourcing efforts, it’s tempting to see the Internet as a sea of sharks always out for brand blood. But the truth is, millions of people on Facebook are hungry for a feel-good story, and ready to

Facebook is an integral part of my small business. See, I own a niche wedding publication and use Facebook to interact with my readers and fans. It’s important to me to have engagement not only on my website, but on my Facebook page, too. I use Facebook to publicize events, tease readers about blog posts, and share

Even if your online marketing efforts aren’t focused on social media you should still write your online content with social media in mind. When people share online content via social media channels this can increase brand awareness and website traffic. As long as your content remains online, more and more people can read and share

After the success of last season’s Tweetwalk, Burberry is sharing images of key looks with its followers on Twitter before the models hit the catwalk. Only this time some of those images will arrive in the form of animated GIFs. Burberry has been looking into the technology behind cinemagraphs, looping animations on a still background like the