How marketing co-opted yet another musical genre that used to be cool By David Griner Kmart: Back to School (2012) Track: “Phunkshock” by Matroda Is this the death knell of dubstep? This is actually one of the better dubstep tracks used in ads. But it’s hard to believe there can still be anything hip or underground about
Zingolo is the fourth Cadbury spot from Fallon London under the Glass and a Half Full Productions banner. It trumpets Cadbury’s long history of using cocoa beans from Ghana and its recent fair trade certification. The spot is a promo for the track Zingolo and features Ghanaian musical artist Tinny, as well as the Ghana-based
Having done a bit of competitive running back in the day, we know the importance of light footwear. But at a certain point, how much does it really matter? After all, shoes just aren’t all that heavy when compared to the foot and the muscle to which they are attached. Especially the foot and muscles
Now is the perfect time to make a customized video that plays on your website. Most computer users now have broadband, so using video in your marketing isn’t the issue that it was a year or two ago. YouTube is currently the world’s second most popular search engine and the number one site to watch
100 Riffs (A Brief History of Rock N’ Roll) from Chicago Music Exchange on Vimeo. Alex Chadwick plays 100 famous guitar riffs in one take giving you a chronological history of rock n’ roll. See the full detailed list of all the artists, keys, and year of each song played in the 100 riffs: www.chicagomusicexchange.com/100riffs Alex
Finger Battle is a simple and fun 2 player touch game. Each player chooses one side. Then tap as fast as you can, the fastest tapper wins. Finger Battle was created by Rafael Rozendaal in collaboration with Dirk van Oosterbosch.
I found this video to promote the Dallas ADDYs quite funny.
To promote its latest game, Scrabble Trickster, the iconic word game and its ad agency Duval Guillaume Modem, createdTwitterScrabble. Participants are challenged to log in with Twitter and write the highest scoring ‘Scrabbletweet’ in 100 random characters. Every day, the highest scorer wins a Scrabble Trickster game. (via Creativity.)
Earlier this month, The Guardian unveiled a TV spot that explores how a modern paper might cover “Three Little Pigs.” It re-imagines the classic fairytale as a much grittier drama, where the pigs are either the victims or conniving fraudsters – or both. Brilliant. ( via Creativity )