YouTube
Use YouTube Videos to Turbocharge Your Marketing
Now is the perfect time to make a customized video that plays on your website. Most computer users now have broadband, so using video in your marketing isn’t the issue that it was a year or two ago. YouTube is currently the world’s second most popular search engine and the number one site to watch
Enjoy the Freedom of Smoking with Elektro – The Electronic Cigarette
Client: Elektro USAAgency: Jake Can DoScript: Jitendra Sheth (Jake)Creative Director: Jitendra Sheth (Jake)
Philips: Parallel Lines
‘Parallel Lines’, is part of a new, global campaign to promote the unique cinematic viewing experience offered by Philips’ range of TVs and is a follow up to the internationally acclaimed and award winning Carousel short film developed for the launch of the Philips Cinema 21:9 TV. For the project, Philips selected a single unifying
Play the piano on YouTube’s interactive video
Hit the play button, wait until the video loads in your browser and then click any of the piano keys inside the YouTube video itself to play some music.You got to click inside the video as shown in the following animation. The annotations will appear only when the video has finished loading.Simply brilliant.
Consumers say, “Catch us if you can”. Coke and Pepsi give chase.
I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying: “Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and
If You Want Go Viral Get Out of the Way
The great folks at Mashable posted this engaging viral video yesterday, rightly arguing that VW had hit the bulls-eye when creating this viral campaign. It not only confirmed their theory that making the world more fun can improve people’s behavior, it also demonstrated a fact that is easily forgotten as we over-think marketing and new
Volunteering and activism on YouTube
Activism today isn’t limited to picket lines and marches on the mall — people have taken their movements to the web, and YouTube has become an important platform for exposure. Every day, people use YouTube to fight for causes, whether they’re hunger-striking celebrities like Mia Farrow for Darfur: Or a 9-year-old kid in Pittsburgh, who used
Endeavour astronauts answer your questions from space
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Nike’s LeBron James social media fiasco
Apparently Nike has not been briefed on the Streisand Effect.To quote the bastion of internet memes that is Wikipedia: “The Streisand effect is an internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be widely publicized.”The term was coined in 2003, when singer Barbara Streisand
Under the able stewardship of Jake, the agency has clocked over 40 national & international awards in various categories. The agency came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
