Creating Brand Equity Since 1978

by Jake Can Do
on May 9th, 2009
in Outdoor Advertising

McDonald’s : Picadilly Circus

A very interesting billboard from McDonald’s in London that is designed to fit
into the picture-taking behaviors of tourists. A great example of taking a static
advertisement billboard and making it dynamic by providing interactivity.

(Via Adverlab)




 





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Under the able stewardship of Jake, the agency has clocked over 40 national & international awards in various categories. The agency came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.
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