|
How To Choose An
Advertising Agency
If only advertising was a
science, there would be a formula which everyone would follow and consumers
would respond accordingly. If only. Truth is, persuasion is an intuitive skill.
Part fact, part style, part conviction. Part, but only part, science. We have to
capture the imagination before we can expect an interested and involved
response. In fact, of all the resources available to advertisers, the
imagination of the consumer is probably the most potent and least used.
At Jake Can Do, we believe
an agency should, through the vision, bravery and down right appropriateness of
its work, enable advertisers to realize the potential inherent in every brand.
|
