Some may call it unrealistic: an ultra-thin, touch-screen cellphone with e-mail, Web browsing, GPS, a camera and a video projector. Throw in a coffee brewer, shaver and harmonica, and you have thePomegranate NS08phone.
The far-fetched concept isn’t the brainchild of any cellphone manufacturers, nor a farce from recent mobile entrant Google — a company known for such tech hoaxes as last year’s sewage-powered wireless broadband service. The Pomegranate phone is part of a $300,000 viral advertising campaign campaign put together by Nova Scotia, Canada.
The website is part of the Nova Scotian government’s “Come to Life” advertising and marketing campaign, which hopes to build interest in the province virally through nontraditional means, a spokesman for the campaign said in an e-mail. And an imaginary cellphone would certainly classify as nontraditional.
“We needed to find a unique way to get people focused on our province,” another “Come to Life” representative, Stacey Jones-Oxner, said in an e-mail. “Since there is so much buzz out there around the newest and latest smartphones, we thought this was a good device to use. This is especially true when you consider that the people who are interested in the latest technology are often people involved in business and tend to be key influencers.”
In my opinion, it’s simply brilliant. Kudos to the client and the ad agency.