Pomegranate:The mobile phone with GPS, projector, coffee brewer, shaver and harmonica

 

Some may call it unrealistic: an ultra-thin, touch-screen cellphone with e-mail, Web browsing, GPS, a camera and a video projector. Throw in a coffee brewer, shaver and harmonica, and you have thePomegranate NS08phone.
The far-fetched concept isn’t the brainchild of any cellphone manufacturers, nor a farce from recent mobile entrant Google — a company known for such tech hoaxes as last year’s sewage-powered wireless broadband service. The Pomegranate phone is part of a $300,000 viral advertising campaign campaign put together by Nova Scotia, Canada.

The website is part of the Nova Scotian government’s “Come to Life” advertising and marketing campaign, which hopes to build interest in the province virally through nontraditional means, a spokesman for the campaign said in an e-mail. And an imaginary cellphone would certainly classify as nontraditional.
“We needed to find a unique way to get people focused on our province,” another “Come to Life” representative, Stacey Jones-Oxner, said in an e-mail. “Since there is so much buzz out there around the newest and latest smartphones, we thought this was a good device to use. This is especially true when you consider that the people who are interested in the latest technology are often people involved in business and tend to be key influencers.”

In my opinion, it’s simply brilliant. Kudos to the client and the ad agency.

(via: LA Times)




 

  • Neelu
    September 25, 2009 at 8:20 am

    That’s great, I never thought about The mobile phone with GPS like that before.


  • Monika
    March 8, 2010 at 10:14 am

    Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.


  • Pramod
    March 9, 2010 at 1:07 pm

    Good post, but have you thought about Pomegranate:The mobile phone with GPS, projector, coffee brewer, shaver and harmonica before?


  • Austin
    March 11, 2010 at 5:55 am

    Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.


  • Luvly
    June 15, 2010 at 11:14 am

    Wow, I never knew that Pomegranate:The mobile phone with GPS, projector, coffee brewer, shaver and harmonica. That’s pretty interesting…lovely, informative post.


  • Shivangi
    July 23, 2010 at 10:43 am

    Admiring the time and effort you put into your blog and detailed information you offer!






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