Rory Sutherland: Life lessons from an advertising man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland, from TED Evil, makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life. An

How to dance without legs

David Toole of CandoCo Dance Company compels attention. Propped on his hands, head lowered between his powerful shoulders, his gaze has a burning intensity. He disappears below the waist, unburdened by legs: his arms are his means of locomotion and of dancing, with or without a wheelchair. Physically, David Toole is half a person, yet


Under the able stewardship of Jake, the agency has clocked over 40 national & international awards in various categories. The agency came out a clear winner at the Ad Club awards and was adjudged the 4th most creative agency, and carried away a number of trophies.


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