Powered by Podbean.com A radio spot for Kala Niketan Sarees, circa 1998. Client: Kala Niketan Sarees Ad Agency: Cosmos, India. CEO & Creative Director: Jitendra Sheth Copywriter: Sunil Shibad.
These spots for WMJX, circa 1987, reinvented radio station advertising. Three other FM stations played the same genre of music. Target market: Baby Boomers. Simple, yet powerful execution truly understood the human condition, and launched WMJX into the number 1 position overnight. And they’ve remained number 1 to this day. Job well done, Keith. Baby: